进口产品细分：

1、整装进口产品：从品牌到产品均在国外完成，品牌具有很好的国际地位及历史沉淀，成品直接进口，这类产品大多都是国际知名品牌，价格较高，适合非常成功的人仕；

2、整装板材进口：品牌都经过了几十年的市场沉淀，在国际上具有很好的美誉度，产品都在海外完成制造，直接可进行家居生产，这类产品价格相对比较高，适合追求高品质的人仕；

3、进口品牌：随同国内工业技术的发展成熟，很多海外品牌均选择在国内贴牌制造产品，严格按照相关的标准及流程，产品能快速适应国内的市场竞争环境，这类产品有品质有保障，性价比相对较高，适合对品质要求较高的人仕；

4、基材进口：都可视为进口组装产品，此类产品大多都是从中国附近国家进口基板，在国内完成贴面，产品可控性不强，中国周边国家的工业技术肯定不如中国，大多产品肯定不如国产，此类产品更多是为了迎合市场销售而被部分厂家作为了产品的有力卖点，购买此类产品时一定要明确品牌及产品产地，容易出现假进口，适合为了面子的人仕；

5、不管是什么形式的进口产品必须具有：品牌授权书、原产地证明、海运单、报关单、增值税完税证明、关税完税证明，如果没有完整的进口手续，一般都不是进口产品。

国产产品细分：

1、整体品牌产品：从基板的制造到贴面成整体板，此类品牌产品质量稳定。

2、基材品牌产品：贴面厂代理基材品牌，完成贴面后以基材品牌向市场销售，此类产品是目前市场主流，由于无法监管，鱼龙混杂，品质无法确保。

3、品牌定制产品：这是国际、国内头部品牌主要的产品贴牌方式，一般都是向大型基板企业采购，品质监管严格，产品质量稳定。

4、无品牌产品：贴面厂无自主品牌，一般以公司形式对外销售品质较差的产品，此类产品价格优势较大，无品质保障。

5、不管选择什么品牌的产品，确保家人的健康最重要；没有品牌的产品，一定会对健康带来影响。

什么是品牌：

品牌是一种识别标志、一种精神象征、一种价值理念，是品质优异的核心体现。培育和创造品牌的过程也是不断创新的过程，自身有了创新的力量，才能在激烈的竞争中立于不败之地，继而巩固原有品牌资产，多层次、多角度、多领域地参与竞争。品牌指将公司的名称、产品或服务向国家商标局申请取得的商标，和其它可以有别于竞争对手的标示、广告等构成公司独特市场形象的无形资产。产品品牌是对产品而言，包含两个层次的含义：一是指产品的名称、术语、标记、符号、设计等方面的组合体；二是代表有关产品的一系列附加值，包含功能和心理两方面的利益点，如：产品所能代表的效用、功能、品味、形式、价格、便利、服务等。（没有取得商标的产品均不属于品牌产品，可视为无品牌产品）

Imported product breakdown:

1. Whole-package imported products: From the brand to the product, it is completed abroad. The brand has a good international status and historical precipitation. The finished product is directly imported. Most of these products are internationally renowned brands with high prices, which are suitable for very successful people. official;

2. Import of complete panels: The brands have experienced market precipitation for decades and have a good reputation internationally. The products are all manufactured overseas and can be directly used for home production. The prices of these products are relatively high and suitable for Pursue high-quality people;

3. Imported brands: With the mature development of domestic industrial technology, many overseas brands choose to manufacture products under domestic OEM. In strict accordance with the relevant standards and processes, the products can quickly adapt to the domestic market competition environment, and these products have guaranteed quality. , relatively high cost performance, suitable for people who have high quality requirements;

4. Import of substrates: all of them can be regarded as imported assembly products. Most of these products are imported substrates from countries near China, and the veneer is completed in China. The product controllability is not strong. The industrial technology of China's neighboring countries is definitely not as good as that of China. Most products are definitely not as good as domestic products. Such products are more to cater to market sales and are used by some manufacturers as a strong selling point for their products. When purchasing such products, you must be clear about the brand and product origin, as fake imports are prone to occur, which is suitable for people who want to save face. official;

5. No matter what form the imported product is, it must have: brand power of attorney, certificate of origin, sea waybill, customs declaration, VAT payment certificate, customs duty payment certificate. If there is no complete import procedure, it is generally not an imported product.

Domestic product segmentation:

1. Overall brand products: From the manufacture of the substrate to the veneer into the overall board, the quality of such brand products is stable.

2. Base material brand products: The veneer factory acts as an agent for the base material brand, and sells the base material brand to the market after the veneer is completed. This type of product is currently the mainstream in the market. Due to the lack of supervision, the quality cannot be guaranteed.

3. Brand-customized products: This is the main product OEM method for international and domestic leading brands. Generally, they are purchased from large-scale substrate enterprises, with strict quality supervision and stable product quality.

4. Unbranded products: The veneer factory does not have its own brand, and generally sells products with poor quality in the form of a company. Such products have a large price advantage and no quality assurance.

5. No matter what brand of products you choose, ensuring the health of your family is the most important thing; products without brands will definitely have an impact on your health.

What is a brand:

Brand is an identification mark, a spiritual symbol, a value concept, and the core embodiment of excellent quality. The process of cultivating and creating a brand is also a process of continuous innovation. Only with the power of innovation can we be in an invincible position in the fierce competition, and then consolidate the original brand assets and participate in the competition at multiple levels, angles and fields. Brand refers to the trademark obtained by applying for the company's name, products or services to the State Trademark Office, and other intangible assets that can be differentiated from competitors, such as signs and advertisements, which constitute the company's unique market image. Product brand is a product with two levels of meaning: one is the combination of the product's name, term, mark, symbol, design, etc.; Two points of interest, such as: the utility, function, taste, form, price, convenience, service, etc. that the product can represent. (Products without trademarks are not branded products and can be regarded as unbranded products)